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Book Description:
Shortly after most novice traders discover how trading works and begin to realize that they have the potential to make unlimited amounts of money in the financial markets, they start dreaming the near-impossible dream. They fantasize about buying that condo in Boca Raton for their parents or surprising their son with a brand-new car on his 16th birthday. They even begin to imagine themselves opening their own trading firm or milling about the pit of th...
Book Description
The future of work is already here.
Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.
To keep pace with today’s c...
Description:
Scenario planning helps organization leaders, executives and decision-makers envision and develop strategies for
multiple possible futures instead of just one. It enables organizations to become resilient and agile, carefully
calibrating their responses and adapting quickly to new circumstances in a fast-changing environment.
This book is the most comprehensive treatment to date of the scenario planning process. Unlike existing books it
offer...
Description:
“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering
excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in
Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of
service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to
trans...
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