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Description:
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxin...
Description：
Strategic Management 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified singular voice to help students synthesize and integrate theory empirical research and practical applications with current real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares...
简介:
本书是由诸多经济学家的著名论文选编而成的论文集。这些论文探讨了经济学领域的市场失灵现象，对经济学领域耳熟能详的寓言进行了重新检验，这些寓言一直被用来证明某个经济学理论或现象，从而对政府政策的制定产生了很大的影响。本书收录的论文对这些寓言进行了严谨的考察，发现它们实质上是不准确的，甚至是谬误，这有助于人们更好地理解经济学理论如何应用于社会实践，以及如何看待现实社会中的经济现象和经济政策。
本书辑录的论文是当代经济史上大师级学者的经典之作，对于经济学的老师和学生而言...
内容简介：
在本书中，作者论证说我们正在进入一个历史的新阶段——一个以工作不断地和不可避免地减少为特点的新阶段。作者敦促我们要为一个在产品和服务的生产和销售上没有大规模就业的世界做好制度和心理准备。
目录:
第一部分 技术的两面性
第二部分 第三次工业革命
第三部分 全球劳动力的衰落
第四部分 进步的代价
第五部分 后市场时代的来临
中文名: 工作的终结：后市场时代的来临
作者: 杰里米·里夫金.
译者: 王寅通.
出版社: 上海译文出版社.
书号: 9787532722037.
发行时间: 1...
Book Description:
The markets have evolved at breakneck speed during the past decade, and change has accelerated dramatically since 2007′s disastrous regulatory “reforms.” An unrelenting focus on technology, hyper-short-term trading, speed, and volume has eclipsed sanity: markets have been hijacked by high-powered interests at the expense of investors and the entire capital-raising process. A small consortium of players is making billions by skimming and scalping unawa...
内容简介：
Do you search on Google every day? Did you know, if you were to master Google’s powerful search refinement operators and lesser-known features, over a year’s time you could save days scouring over irrelevant results. And you would strengthen your SEO expertise in the process. “Using Google as a Research Tool” will show you how to find anything quickly and with laser-like accuracy
If you’re like me, you use Google every day to find things—news, technical sup...
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