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Description:
Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you can’t get their support, your work will never see the light of day–no matter how good it is.
This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Wh...
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applie...
Description：
The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to ...
Book Description:
Summary
Design for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used t...
Book Description：
ABOUT THE BOOK
This book analyzes how Don Norman coined the word “User Experience Design” in the 1990s and it means a person’s perception or feeling towards using a product, service, website or a system. What a user feels would depend on the way an organization has designed its user experience to fit the user’s needs and expectation, i.e, an organization looks at the patterns, habits and behavior of users to make their experience better. UX d...
Book Description:
Explore how User Research has been influenced over the years by a range of disciplines, such as HCI, usability, anthropology, cognitive psychology, ergonomics etc. This book aims to contribute to the User Research community and covers topics that will help UX professionals, students and stakeholders to gain a better understanding of what User Research is.
Throughout the book you will acquire a practical skill set, ranging from how to get the researc...
内容简介：
本书是一本数字产品和系统的交互设计指南，全面系统地讲述了交互设计的过程、原理和方法，涉及的产品和系统有个人计算机上的个人和商务软件、Web 应用、手持设备、信息亭、数字医疗系统、数字工业系统等。运用《About Face 4: 交互设计精髓》的交互设计过程和方法，有助于了解使用者和产品之间的交互行为，进而更好地设计出更具吸引力和更具市场竞争力的产品。
《About Face 4: 交互设计精髓》是《About Face 3：交互设计精髓》的升级版，此次升级把全书的结构重组优化，更加精练和易用；...
