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Intelligent Marketing: Employing New-Age Technologies
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Description:

Do you have specific tactics to survive this era of digital transformation?

How can a firm extract powerful insights from responding to and implementing new-age technologies?

Some companies adapt. Others miss the boat.

Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.

Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

 

Author: V. Kumar
Length: 324 pages
Edition: 1
Language: English
Publisher: Sage Publications Pvt. Ltd
Publication Date: 2021-03-17
ISBN-10: 9353887097
ISBN-13: 9789353887094

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