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The Art of SEO, 3rd Edition
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Book Description:

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

Comprehend SEO’s many intricacies and complexities
Explore the underlying theory and inner workings of search engines
Understand the role of social media, user data, and links
Discover tools to track results and measure success
Examine the effects of Google’s Panda and Penguin algorithms
Consider opportunities in mobile, local, and vertical SEO
Build a competent SEO team with defined roles
Glimpse the future of search and the SEO industry

 

Author:Eric Enge, Jessie Stricchiola, Stephan Spencer

ISBN-10:1491948965

Year:2015

Pages:994

Language:English

File size:63.10 MB

下载信息:能赚钱的网盘
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