现在的位置: 首页经济管理, 英文图书>正文
The Marketing of Children’s Toys
图书分类:经济管理, 英文图书 暂无评论 ⁄ 被围观 78 次阅读+

Description:

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys―including who certain toys are meant for and what various toys and brands can signify about their owners’ identities―have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.

 

Author: Nancy A. Jennings, Rebecca C. Hains
Length: 321 pages
Edition: 1
Language: English
Publisher: Palgrave Macmillan
Publication Date: 2021-03-31
ISBN-10: 3030628809
ISBN-13: 9783030628802

标签:,

你可能喜欢

0 0 投票数
文章评分
订阅评论
提醒
0 评论
内联反馈
查看所有评论