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Strategic Management Concepts, 4th Edition
图书分类:经济管理 暂无评论 ⁄ 被围观 137 次阅读+

Description:

Strategic Management 4e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified singular voice to help students synthesize and integrate theory empirical research and practical applications with current real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance but also provides tight linkage between the concepts and cases. Rothaermel 4e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.

 

Author: Frank Rothaermel
Edition: 4
Language: English
Publisher: McGraw-Hill Education
Publication Date: 2018
ISBN-10: 1259927628
ISBN-13: 9781259927621

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