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Service Management:The New Paradigm in Retailing
Description: “Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” —Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University “With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to trans...
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